Posted date: March 20th 2019 . Author Gregory Preston .
Have you noticed something different? You may have picked up that our monthly and quarterly research reports have a completely new look. We recently celebrated our 30-year anniversary – and with this milestone, we took the opportunity to invigorate our publications.
After thorough research, we concluded that our attention and concentration span in the 21st century is not as long as it used to be. Do you ever find your mind wandering off when you read something? This is all thanks to social media, smartphones and our extremely unrealistic expectation that everything should be on demand. Because of this, we redesigned our reports with the philosophy “more visuals, the better”.
A picture is worth a thousand words
Visuals will always capture our attention better than words. It is easier for us to understand complex material with a visual aid.
- 90% of information transmitted to the brain is visual
- 70% of human’s sensory receptors are in our eyes
- 50% of our brain is active in visual processing
- 40% of people respond better to visuals.
See how visuals make the facts more exciting and easier to understand?
We have adopted a new look that is modern, clean and crisp. Our tables, graphs, pictures and infographics have also been redesigned so that it communicates information quickly and more effectively.
Structurally, our reports would not be as wordy and long. We are focusing on delivering shorter reports that will take you less time to read through whilst maximising the duration of your attention.
Nonetheless, we encourage you to always read the write up in conjunction with the visuals in our reports to make sure you don’t miss out on the details.
When can you see the new PRP research reports?
Now! We started using this awesome new look as of January 2019. Click below to see it for yourself!
We have user-friendly reports covered.