Biography

Abby Doran is the Executive Assistant to Greg Preston AM and Marketing Coordinator at Preston Rowe Paterson Sydney, providing high level executive support while coordinating a broad range of marketing, digital, and internal capability initiatives across the business.

Working closely with senior leadership, Abby supports the effective day to day operation of the firm through the coordination of executive workflows, communications, and priorities. Her role requires a high degree of organisation, discretion, and attention to detail, ensuring executive matters are managed efficiently and that information flows seamlessly across the organisation.

In addition to her executive responsibilities, Abby plays a key role in the coordination and development of the firm’s internal and external digital platforms. This includes managing the PRP intranet and website, supporting the development and maintenance of internal knowledge systems, and assisting with the modernisation of workflows to improve accessibility, consistency, and efficiency across the business.

Abby is also actively involved in supporting the firm’s AI transition and technology enabled workflow modernisation, assisting with the implementation and coordination of new tools, systems, and processes that enhance productivity while maintaining appropriate governance and security standards. Her involvement extends to supporting information security awareness, system coordination, and the structured development of modern working practices, aligned with the firm’s operational and risk management objectives.

Alongside these responsibilities, Abby coordinates the firm’s social media presence, including LinkedIn content management, and supports the organisation and administration of podcast content, contributing to the consistent communication of the firm’s brand, insights, and market commentary across digital channels.

Abby is a trusted internal point of contact within the Sydney office and is recognised for her structured approach, professionalism, and ability to manage multiple priorities in a dynamic professional environment.

With a Bachelor of Business Management & Marketing Honours, Abby possesses a solid foundation in business principles and marketing strategies. This educational background equips her with the analytical skills and strategic thinking necessary to excel in her dual role. Her knowledge of marketing theories and practices enables her to craft and implement effective campaigns, driving the growth and visibility of Preston Rowe Paterson.